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TIME: Almanac 1995
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TIME Almanac 1995.iso
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0625208.000
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1994-03-25
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<text id=90TT1656>
<title>
June 25, 1990: How Green Is My Label
</title>
<history>
TIME--The Weekly Newsmagazine--1990
June 25, 1990 Who Gives A Hoot?
</history>
<article>
<source>Time Magazine</source>
<hdr>
BUSINESS, Page 44
How Green Is My Label
</hdr>
<body>
<p> Move over, Good Housekeeping Seal of Approval. The race is
on to produce a stamp that will alert consumers to products
that meet the highest standards of environmental safety. The
Green Seal, introduced last week, should start appearing early
next year on such products as toilet paper, light bulbs,
laundry cleaners and facial tissues that meet the criteria
established by a panel of scientists. "Our objective is to help
American consumers vote with their pocketbooks on environmental
issues," says former Earth Day chairman Denis Hayes, who is
chief executive of the nonprofit, Washington-based Green Seal
project.
</p>
<p> Meanwhile, Green Cross, a nonprofit subsidiary of Scientific
Certification Systems of Oakland is working with four national
supermarket chains and manufacturers to certify products that
meet high standards for recyclability. The cross will appear
for the first time in July. Manufacturers seeking the Green
Seal or the Green Cross will have to pay fees to cover the cost
of analyzing their products, and Green Seal will levy an annual
licensing fee. Can the two ecologos happily coexist in a green
world? There may not be room for both, say experts. Ultimately
the fittest will survive.
</p>
</body>
</article>
</text>